Panel · Use case · Brand & Marketing
Launch-Readiness Criteria.
LiveConsensus DelphiWhich criteria must all be met before we release the launch to market?
Launch-Readiness Criteria is a ready-made use case for Brand & Marketing. It ships under the Consensus Delphi template.
For brand and commercial leads. You get each seat's stance on every statement, where consensus holds, the residual disagreement and the consensus statement with its limits. Claims are cited or marked as gaps.
Add it to your library to reuse from New → From template. Edit the saved copy in your library on the service form.
The decision
Which criteria must all be met before we release the launch to market?
Who rates
Some launch criteria cannot be traded against others. The run tests which candidate criteria the seats treat as must-meet.
| Seat | What it rates from | Why it is at the table |
|---|---|---|
| Global Brand Lead | Which commercial criteria are truly required on day one. | The launch plan. |
| Global Market Access Director | Which access criteria must be in place before release. | Payer practice. |
| Director Quality Assurance | Which quality and supply criteria are required for release. | Quality records. |
| Global Commercial Compliance Officer | Which compliance criteria are required, including cleared materials and safety reporting.1,2 | 21 CFR 202.1 and 314.80. |
What the run does
Must-meet versus desirable. The consensus rule distinguishes criteria that all seats rate as must-meet from those rated desirable.
Safety reporting and cleared materials. The regulations make reporting of adverse experiences and review of promotion necessary from the start, so the compliance seat rates them as must-meet.1,2
Dissent shapes the checklist. A criterion on which one seat dissents is reported as such and not dropped.
Recommended length
Standard
Four disciplines each rate every statement. Standard depth gives one round with seat counts and the residual disagreement in about four pages.
You can pick another length on the form. The other two stay available.
Assumptions the run makes
The run states the assumptions behind its statements and its rule, and says what each gap limits. Examples for this set:
- The candidate list covers every criterion that matters.
- The criteria can be verified before release.
- All must-meet criteria are within the launch team’s control.
Standards, guidance and sources
Frame
The decision practice behind the memo itself is on the template page.
What gets flagged
Any criterion that a single seat rated must-meet, any criterion no seat could verify, and any unstable statement.
What arrives
- The statements and the consensus rule
- Verdict and status
- Independent first pass, by seat
- Agreement by statement
- Movement after feedback
- Residual disagreement and cruxes
- What a real Delphi would add
- The consensus statement and its limits
What it will not do
The agreement is a simulation by AI specialists and not a Delphi with real experts. The consensus rule is fixed before any result, and agreement is not correctness.
It does not replace the launch readiness checklist.
It is a simulation by AI specialists and not a Delphi with real experts. A small panel of three to five seats is below every panel size found in the literature, and the report says so.
It does not treat agreement as truth. Consensus is not correctness.
It does not change the rule after seeing the result.
References
- [1] Code of Federal Regulations. 21 CFR 202.1: Prescription-drug advertisements. Known from the eCFR; the text was not read in this pass.
- [2] Code of Federal Regulations. 21 CFR 314.80: Postmarketing reporting of adverse drug experiences. Known from the eCFR; the text was not read in this pass.
Links checked 9 October 2026
These are the sources the template drew on. None of their authors or issuers has reviewed it.
About the Panel service
Each panelist answers in their own voice, then the discussion is drawn together. You get the question and who was in the room, every position in full, what they agreed on, where they split, and what follows. Disagreements are written down rather than smoothed into a consensus nobody actually holds, because the split is usually the part you needed.
To edit a saved template, open New → Panel → From template, or the library rail on the service form.