Brief · Use case · Corporate Development
Atopic Dermatitis Therapy Landscape.
LiveLandscapeGive the board a view of advanced systemic atopic dermatitis therapies: size by source, who plays where by mechanism and what it means for the franchise.
Atopic Dermatitis Therapy Landscape is a ready-made use case for Corporate Development. It ships under the Landscape template.
For franchise and corporate development leads. You get the picture in brief, the boundary and inclusion rule, size estimates side by side, players by segment and the implications for your position. Figures are cited or marked as gaps.
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The decision
What is the landscape of advanced systemic therapies for moderate-to-severe atopic dermatitis in the United States and Europe, for an immunology franchise planning its access strategy?
What is mapped
The guidelines draw the boundary between systemic therapy classes. The landscape uses them to define the market and the segments, and marks where the American and European guidelines differ.
| Segment or source | What it holds | What the landscape does with it |
|---|---|---|
| United States guideline | The American Academy of Dermatology’s 2023 guidelines on phototherapy and systemic therapies for adults used the GRADE approach. As reported, they strongly recommend dupilumab, tralokinumab, upadacitinib, abrocitinib and baricitinib for moderate-to-severe disease, conditionally recommend phototherapy and several conventional immunosuppressants, and conditionally recommend against systemic corticosteroids.1 | Davis and colleagues, Journal of the American Academy of Dermatology, 2023. |
| European guideline | The EuroGuiDerm guideline, part I, covers systemic therapy with conventional immunosuppressive drugs, biologics and Janus kinase inhibitors. It was published in 2022 in two parts.2 | Wollenberg and colleagues, Journal of the European Academy of Dermatology and Venereology, 2022. |
| Pipeline and access | Programs in development, registered in trial registers, and the assessments national bodies have published.3,4 | ClinicalTrials.gov, the EU register and the G-BA, HAS and NICE decisions. |
What the landscape does
Segments from the guidelines. The landscape groups therapies by class using the guidelines, so the segments are those clinicians use and not ones the landscape invents. A product that sits between classes is listed once, under its primary class.1,2
Two guidelines, two systems. The American guideline grades recommendations with GRADE and the European one is a consensus guideline developed over four conferences for non-systemic care and a separate first part for systemic care. The landscape shows where they differ and does not merge them.1,2
Access is part of the map. A product’s position depends on how national bodies have assessed it. The landscape lists published decisions for the main markets and marks those it could not find.4
What is shaping it. At Comprehensive length the landscape names the forces: new entrants in the pipeline, guideline updates, payer assessment, and the move from older immunosuppressants.3
Recommended length
Comprehensive
The forces behind the market matter to the decision. Comprehensive adds the section on what is shaping it.
You can pick another length on the form. The other two stay available.
Assumptions the landscape checks
The landscape states the assumptions its boundary and its sizes rest on, and says what each gap limits. Examples for this market:
- The guidelines cited are the current versions in each region.
- Registered trials capture the pipeline that matters.
- Published national decisions capture how the products are assessed.
Standards, guidance and sources
What gets flagged
Any product whose class the guidelines do not settle, any pipeline program known from only one register, and any market size that comes from a vendor report.
What arrives
- The picture in brief
- Scope and boundary
- The market in numbers
- Who plays where
- What is shaping it
- What it means for us
- What we could not source
What it will not do
It does not rank players or give a single market size. It shows estimates side by side with their sources, and a position on a map is labeled analyst judgment.
It does not compare products on efficacy or safety. A Comparison or an Evidence Review does that.
It does not give a single market size when the sources disagree. It shows each estimate and says why they differ.
It does not rank players. A map places them on defined axes and labels the placement as judgment.
It is a snapshot of one date, from public sources. A player it could not find is listed as a gap.
References
- [1] Davis, D. M. R. et al. Guidelines of care for the management of atopic dermatitis in adults with phototherapy and systemic therapies. Journal of the American Academy of Dermatology, 2023. Recommendations as reported in trade and news summaries found by search; the guideline was not read in full.
- [2] Wollenberg, A. et al. European guideline (EuroGuiDerm) on atopic eczema: part I – systemic therapy. Journal of the European Academy of Dermatology and Venereology, 2022;36(9):1409–1431. Known from repository records; the recommendations were not read.
- [3] U.S. National Library of Medicine, ClinicalTrials.gov; European Medicines Agency, Clinical Trials Information System (CTIS) public site. Search on a stated date; results change.
- [4] Gemeinsamer Bundesausschuss (Federal Joint Committee). Benefit assessment of medicinal products. English page. Read in full on 9 October 2026.
Links checked 9 October 2026
These are the sources the template drew on. None of their authors or issuers has reviewed it.
About the Brief service
A Brief is a written answer from one specialist, at the depth you asked for. It arrives with its sources, and it closes by saying plainly what would change the conclusion. Nothing is hidden behind a summary, and anything the expert could not source is marked as a gap rather than filled in.
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